Introducing our home - Snowdonia

To paraphrase the poet William Blake, great things happen when men and mountains meet. And we think you’d be hard pushed to find anywhere better to happen upon greatness than in Snowdonia, North Wales.

We consider ourselves extremely lucky to make our home here, at the gateway to the Snowdonia National Park. It’s a straight-up stunning part of the world, which is just one of the reasons why it is consistently voted as one of the top regions in the world to explore.

Follow the Conwy River for around eight miles from its estuary at the medieval town of Conwy, and that’s where you’ll find us. The grassy whaleback hills of the Carneddau mountains and the dense Gwydir forest rise up from the valley floor behind us, and the Snowdonia Massif – home to Snowdon, the highest peak in England and Wales – lies just a few miles to the south west.

North Wales is the ideal holiday location for anyone who takes pleasure in the beauty, exuberance and boundless potential of the Great Outdoors. Want to get out and explore when you visit us? Check out our outdoor adventures, including gorge walking and mountain biking, here.

We’re just around an hour and a half’s drive from Liverpool or Manchester, or just an hour from Chester. And whilst our location is rural, we’re just 15 minutes’ drive from the main North Wales expressway.  Find out more about how to get here, including arriving by train or ferry, here.

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Wave Garden Spa - a sneak preview

Friday 26th March 2021 is a big day for us here at Adventure Parc Snowdonia. Not only do we start our new surf and adventure season after a whole year off thanks to you know what, but we also open the doors to a stunning new Hilton Garden Inn and Wave Garden Spa. And they are startingto look really quite wonderful.

Surrounded as we are by the beautiful natural landscapes of North Wales, we've designed every aspect of the Wave Garden Spa to make the most of its stunning natural setting.

Inside, a fragrant thermal journey flows around the warm vitality waterfall pool, which along with the steam room, and an iconic oversized Himalayan salt sauna, looks out across the waves of our surf lagoon to the mountains and forests beyond.

Outside, you’ll be able to enjoy the sound of waves as you unwind in the outdoor hot whirlpool and relaxation pods, with fire pits to keep you toasty and warm. A yoga studio, and a traditional wooden barrel sauna, complete the outdoor spa experience.

Want to know more? Head over to our Wave Garden Spa page for more information, and be sure to sign up to our newsletter - it's the best way to stay in touch and get all the deets on our news, competitions and offers.

Christmas Vouchers now on sale!

Our Christmas Vouchers are now on sale!

We’ve all been stuck inside for far too long in 2020, so why not give your loved ones the gift of something super-exciting to put on their calendar for next year?

This Christmas we have EVEN MORE fantastic gifts to choose from, because as well as our surf, adventure and glamping breaks, you can now buy gift vouchers for our stunning new Hilton Garden Inn hotel and Wave Garden Spa.

And you can buy with total confidence too, because our Christmas vouchers are valid for the whole of next year, until 31 December, 2021. Get Christmas all wrapped up from £20, in just a couple of clicks. Head over to our Santa's Grotto page to get your Christmas sorted now.

The Hilton Garden Inn Snowdonia is coming

Could you do with something positive to look forward to for next year? If so, we have some very exciting news that might just brighten your day.

On Friday 26th March 2021 – just in time for the Easter hols – we’ll be opening the doors to our stunning new Hilton Garden Inn Snowdonia and Wave Garden Spa. With big views across our surf lagoon to the mountains and forests beyond, you’d be hard-pushed to find a better place to re-charge your batteries.

Check in for stylish hospitality, indulgent spa treatments, outdoor yoga, fire pits, and deep relaxation. Oh, and did we mention our showstopper restaurant and bar? With world-class inland surfing, freshwater swimming and miles of beautiful Snowdonia landscapes to explore on our doorstep, you won’t be short of ways to work up a healthy appetite.

Our focus in 2021 is on your health, happiness and wellbeing. Better times are coming, and we can’t wait to share them with you.

The Hilton Garden Inn Snowdonia is now taking bookings. Just head over to our hotel page to book the best staycation of the year for 2021!

The Power of a Little Adventure

The Power of a Little Adventure

What kind of skills would you most like to cultivate to help your professional – and personal – development in 2020?

As an outdoor adventure hub with a big interest in wellbeing, it’s a question we put regularly to our corporate friends and partners. And there are some common and oft-repeated themes that almost always wing their way back:

  • Better focus
  • Better stress management
  • A better work life balance

We’re willing to bet that our top three resonates with you, too. In this age of constant distraction, the sense of being overstretched, over stressed and overwhelmed is pretty much universal.

Ironically, it is something we probably all claim to be ‘mindful’ of.



For a while now, there has been a growing consensus that meditation and mindfulness is the key to soothing our strung out, stressed out souls.

Forward-thinking global brands like Apple, Google and Nike have invested heavily in mindfulness courses and time out for their employees. Bill Gates and Oprah Winfrey are well known advocates of the power of meditation.

You won’t hear anyone at Adventure Parc Snowdonia argue against the power of focusing your thoughts with mindful techniques. The idea that being more present in each moment can have a significant effect on productivity and wellbeing is an obvious no-brainer.

But does mindfulness always have to be done in a quiet, meditative environment? Over here in North Wales, we don’t think so.

We believe it is entirely possible to achieve many of the same great benefits we associate with mindfulness and meditation – like concentration, compassion and self-belief for example – by participating in adventure.


The pay-off to taking part in any activity that pushes your boundaries is the enormous sense of wellbeing that it immediately serves up as your reward.

It’s not just about releasing a rush of endorphins – though that’s a nice side effect – it’s way more profound than that. It’s about the sense of freedom, the self-belief, the intense connection to your immediate environment.

Take surfing, for example.

When you’re out there on your board, your focus and attention is completely taken up with being in the moment.

All of your consciousness and effort is put into managing the best outcome possible: catching this wave, making this pop up, standing on your board and staying upright for more than half a second.

By sticking at it and incrementally taking on bigger challenges – catching more waves, making more pop ups, standing up on your board for longer and longer each time – you gradually expand your sense of what you’re capable of, what you can overcome, what you can achieve if your only put your mind to it. That’s a powerful lesson to apply to everyday life. And to take into the office or boardroom.

If our corporate guests, friends, and colleagues are right, it seems we’re all looking for the gift of better focus, less stress and a better work life balance.

Maybe having a new adventure is just where we might find it.


Fancy booking in for your own adventure? Let’s do it! Book online or call us on 01492 353 123. If you’re interested in coming with a group of colleagues, please take a look at our corporate packages here


Our new Hilton Garden Inn Hotel is taking shape

It’s set to be one of the largest hotels in North Wales, and it is rapidly taking shape on the edge of our world-first inland surf lagoon in the magnificent Conwy Valley.

The envelope of our flagship 106-bedroom Hilton Garden Inn is now complete, with work starting this week on internal walls, along with the mechanical and electrical fit out.

Single storey steel works will be complete in the coming week, and the first of 250 floor-to-ceiling windows also now being fitted.

Our construction project has been underway since July 2019. To ensure minimal environmental impact throughout construction and operation, we’re building it to BEEAM ‘very good’ standards.

The BREEAM rating measures design impact and carbon emissions, design durability and resilience, adaption to climate change, and ecological value and biodiversity protection.

Key measures being taken to reduce the environmental impact of the Hilton Garden Inn Snowdonia include an innovative waste-water management system, FSC-approved timber and photovoltaic roof panels.

We’re proud to have brought a one-of-a-kind adventure parc to North Wales, and we reckon our Hilton Garden Inn is going to seriously enhance our visitor experience.

Our landmark hotel will have its own adventure concierge service

This is the first time that the Hilton Garden Inn brand – which also operates at a number of the UK’s leading sporting venues including Doncaster Racecourse and the Emirates Old Trafford cricket ground – has been brought to Wales.

It will welcome its first guests in winter 2020 and promises unparalleled views across our world-first inland surf lagoon and the Conwy Valley’s mountains-and-forests landscapes beyond.

The hotel will be complemented by high quality hospitality facilities, including an indoor / outdoor wellbeing spa, corporate conference and meeting facilities for up to 230 delegates, and a destination dining restaurant overlooking the surf lagoon.

The Hilton Garden Inn will also launch with our new Adventure Concierge service, which will help our guests to explore a variety of instructor-led activities in the natural playground of North Wales.

Our concierge service will create bespoke itineraries which showcase the best of the region’s adventures, landscapes, food, heritage and culture.

The Hilton Garden Inn will create more than 90 new full-time hospitality roles, bringing the parc’s peak-season workforce to over 200, and now it’s taking shape, we’re able to see just how impressive the guest experience is going to be.

Hilton Garden Inn Snowdonia in numbers

  • 250 – floor-to-ceiling windows

  • 230 – delegate capacity at adjoining conference facility

  • 106 – bedrooms with long reaching views over surf lagoon and Conwy Valley landscapes

  • 90 – new full-time hospitality jobs

  • £18 million – total investment

  • 10 – secure mountain bike lock ups

  • 8 – electric car charging points

  • 5 – motorbike lock ups

  • 1 – dog wash facility

  • 1 – gym / fitness suite

Sign up to our newsletter to get all our latest updates, and come and check it out as the build continues throughout 2020. We will be recruiting later in 2020. For all vacancies, please check our jobs page here.

What schools can teach you about how to grow your business

What schools can teach you about how to grow your business

Is it time to step away from the desk and find out what you could learn from adventure?

Life is not just about what we learn, it’s about how and where we learn. And aren’t we all still learning? The many benefits of getting out of our daily four-wall confines to refresh, invigorate and inspire is something schools have long been onto for a long time. In fact, there is even a government-backed Council for Learning outside the Classroom with its own policies and manifesto. There are a few good reasons for that.

A simple Google search will show you a wealth of resources which clearly demonstrate the benefits of taking students out of their daily grind. Countless academic studies point to evidence that it can fast-track students’ skills, values, personal and social development, as well as their behaviour and motivation to learn. In other words, it’s a great way to nurture young minds, and to help students achieve their full potential.

We reckon the very same benefits could apply to your workplace, too.


What’s really interesting to us, is what the teachers who visit Adventure Parc Snowdonia have to say about the psychological impact of adventure.

Typically, schools come to us to take part in a surf lesson, or to get stuck into team challenges on ninja assault and extreme slides at Adrenaline Indoors (by the way, we have our own brilliant version of the Crystal Maze here – shout if you’re interested in finding out more).

They might equally be booked in for a gorge walking or high ropes session, too.

What they do with us isn’t really the point. What they take home with them is. The feedback we get from our teachers is both heartening and invaluable. Here’s a quick snapshot:

  1. Getting out of the classroom immediately re-sets the usual social dynamics of the student group. As one teacher recently put it: “We get to see a whole other side to the young people we work with. Previously unknown talents, abilities and character traits shine through”.
  2. Students develop valuable social skills by having to share decision making about how to overcome challenges.
  3. Taking part in an adventure encourages a sense of ‘team’. And it’s not always the most obvious person who ends up leading it.
  4. Pushing students out of their natural comfort zone has a noticeable impact on their confidence and determination. This can really help with motivation in the classroom. It has had a tangible impact on behaviour.
  5. Taking part in an adventure helps students to develop the psychological and emotional tools that they need to navigate different personalities, and to deal with their stress. That has a positive impact on their lives both in school and at home.
  6. A positive adventure experience can have such a long-term positive impact. “A year on, our students still talk with such joy about their experience at Adventure Parc Snowdonia”.


By creating a nation-wide policy for its approach to outdoor learning and adventure, the UK’s education sector has stolen a march on the world of business.

Human beings don’t stop learning and growing when they leave school – at least, they shouldn’t. Maybe it’s time for the business world to create its own manifesto too. Maybe your business could lead the way.

If you’d like to find out more about our corporate team building events and packages, or our LOtC accredited school adventures, just drop us a line on or call us on 01492 353 123.

We won the National Geographic Traveller Award

We won the National Geographic Traveller Award

We are delighted to report that we have just scooped the One for the Kids (family experience) award at the National Geographic Traveller Reader Awards, in association with Audley Travel.

The awards ceremony, which took place at The Montcalm Hotel in Marble Arch, London on Wednesday night, showcased industry innovation and expertise from attractions and destinations across the planet, from Snowdonia to Antarctica, China to Patagonia.

Regarded as the last word on the best places, experiences, hotels and operators which go ‘above and beyond’ to make travelling meaningful and memorable, the National Geographic Traveller Reader Awards celebrate the best new additions to the world of travel.

Candidates are shortlisted by judges, and then readers of the National Geographic Traveller are asked to vote for their favourites. Adventure Parc Snowdonia beat off competition from The Bear Grylls Adventure in Birmingham and Tiger Lodges Reserve in Kent to win in its category.

It’s such a big honour for us to be recognised by the National Geographic Traveller and its readers in this way, and we’re grateful to everyone who voted for us.

The award is testament to the exceptional work of our dedicated team who are passionate about delivering engaging, family-friendly experiences to encourage and celebrate the instinct for challenge and adventure which is in all of us.

National Geographic Traveller Reader Awards 2019
The full list of winners
One to watch (city/region): Antarctica
Firm favourite (country): Italy
New national treasure (UK attraction): National Maritime Museum, London
Far & away (overseas attraction): Skywalk at Fuxi Mountain, China
One for the kids (family experience): Adventure Parc Snowdonia, Conwy
Right track (rail): DiscoverEU and Interrail
Across the waves (cruise & expedition): Celebrity Cruises’ Xpedition Class ships
Domestic bliss (UK hotel): Titanic Hotel Belfast
The destination hotel (overseas hotel): The Retreat at Blue Lagoon Iceland
Unique stays (accommodation worldwide): Panorama Glass Lodge, Iceland
High-flyer (airline): Emirates
The big operator (tour operators & travel agents): Trailfinders
The small-medium operator (tour operators & travel agents): Exodus Travels
The innovator (industry movers and shakers): Aberdeen Airport’s therapy dogs
Book worm (travel books): Around the World In 80 Trains, by Monisha Rajesh
Sound & vision (TV & radio): Amazing Hotels: Life Beyond The Lobby (BBC Two)
Beyond the recipe book (food & travel): Around the World in 80 Food Trucks, Lonely Planet
Tastiest food & travel show (TV, radio, podcasts): The Hairy Bikers’ Mediterranean Adventure (BBC Two)
Foodie hotspot (destination): Lisbon
The wish list (destination): Japan
Special contribution to travel: Felicity Aston MBE

Congratulations to all of our Waves, Mud & Mountains Runners

Congratulations to all of our Waves, Mud & Mountains Runners

A muddy good congratulations to everyone who took part in our Waves, Mud and Mountains race event last weekend!

As always, it was you – our runners, supporters and spectators – who made the day the huge success it was. You did us all proud by creating such a fun and positive atmosphere on the day – and it was so great to see how many of you came in teams of friends, colleagues and family. Awesome work! We hope you’ve all had a well-deserved rest this week.

We want to give a special congratulations to our fastest runners… and there were some really impressive times over the (just-shy-of-10k) course. Here are those winning names for you:

  • Fastest male… Adam Temple 38:5
  • Fastest female …. Sarah Newey 57:21
  • Fastest team of 4… The Thomas Nichols team 41:38 – 1:34:27
  • Fastest team of 6…The Karen Ephraim team 1:37:14 – 1:38:07

You can check all running times for the event on the My Race Result link here.

Our fastest male and female competitors got a high-performance wetsuit from our sponsor Animal, with our fastest teams scooping an Animal goodie bag. Big thanks to the team at Animal for their support and generosity!

We have shared some great pics of the event on our social media channels, and we’ll be posting a video edit of the event in the coming week, so do check back in again for that.

Thanks again for being part of a brilliant day, and we hope very much that you’ll join us again for more Waves, Mud and Mountains next year!

Adventure Parc Snowdonia have signed up to the Armed Forces Covenant

In the week that the nation paused to remember those who have lost their lives in service of their country, we are proud to make a public statement of our support and commitment to the Armed Forces.

Leaders from six businesses across North Wales and Greater Manchester joined us at an official ceremony hosted at our new Adrenaline Indoors facility to sign the Armed Forces Covenant.

The Covenant is a pledge which recognises that those who serve or who have served in the armed forces, and their families, should be treated with fairness and respect in the communities, economy and society they serve with their lives.

Other businesses pledging their support with us this week included Tree Frog Digital, Flexible Lifestyle Employment, Kick Start 2 Employment, Gatewen Training Services and Anchor Group Services.

Greater Manchester based One Stop Hire, which is led by our board director Steve Hitchen, also signed up to the Covenant.

The ceremony was officiated by Colonel Nick Lock OBE, Deputy Commander, 160th (Welsh) Brigade, and attended by Welsh Assembly Member for North Wales, Mark Isherwood.

Shenkin, the Regimental Goat of the 3rd Battalion, The Royal Welsh, was also in attendance with The Goat Major, Sergeant Jackson, alongside military personnel from RAF Valley, Delta Company, 3rd Battalion, The Royal Welsh. After the formalities were completed, our guests enjoyed lunch and enjoyed trying some of our new Adrenaline Indoors adventures.

Signing up to the Covenant was a no brainer for us: we’ve established strong links with the military since we opened in August 2015, working closely with the Help for Heroes sports recovery team as part of their surf therapy programme.

We also recognise the significant value, experience and expertise that former service men and women and military reserves can add to any organisation, and we wholeheartedly support them. It’s great to be able to make that a public pledge by signing up to the Covenant.

At the same event, we also signed up to Disability Confident, a pledge to support the inclusion of people with health issues or disabilities as part of their workforce.

Armed Forces Family Discount

We are delighted to mark our pledge to the Covenant by launching a new Armed Forces Family Discount, which offers a 30% discount on adventure activities and accommodation to serving members and veterans of the Armed Forces.